Privacy Policy

Effective date: November 4, 2026

Victory Tractor Implements (“Victory,” “we,” “us,” or “our”) is operated by Centex Group Inc. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit etractorimplements.com, contact us, or purchase our products. It also explains choices and rights that may be available to you.

Information We Collect

We may collect the following categories of information:

• Contact and account information: Name, email address, telephone number, company name, account details, and information you provide when communicating with us.
• Order and transaction information: Products purchased, order history, billing and delivery addresses, payment status, amounts paid, and shipping details. Payment information is processed through our payment providers; the information we receive and retain depends on the payment method and provider.
• Website and device information: IP address, browser and device type, operating system, approximate location derived from IP address, referring pages, pages viewed, interactions, and access times.
• Marketing and analytics information: Information about how visitors find our website, engage with our advertising, and complete purchases, including identifiers stored by cookies or similar technologies.
• Information you choose to provide: Details included in inquiries, forms, product reviews, service requests, and other communications.

How We Use Information

We use information to process and fulfill orders; arrange shipping and delivery; handle customer service, returns, and warranty matters; maintain and secure our website; prevent fraud; manage accounts; comply with legal obligations; understand website performance; and improve our products and services.

We may also use information to send product news, offers, or other marketing communications where permitted. You can unsubscribe from promotional emails using the unsubscribe link in those messages or by contacting us. Transactional messages, such as order confirmations and shipping updates, may still be sent when necessary.

Cookies, Analytics, and Advertising

Our website uses cookies and similar technologies that may support shopping-cart functionality, security, site preferences, analytics, and advertising measurement. Some cookies are set by us; others may be set by providers whose services we use.

We use services including Google Analytics and Google Ads to understand how visitors use our website and to measure the effectiveness of advertisements. Depending on the services and settings in use, Google and other providers may process information about your interactions with our website and advertisements, such as device identifiers, browsing events, referral information, and purchases.

You can manage or delete cookies using your browser settings. Blocking certain cookies may affect website features. You can also review Google’s advertising controls at My Ad Center and learn how Google uses information from websites and apps at How Google uses information from sites or apps that use its services.

Google Ads Enhanced Conversions

To help measure whether our advertising results in purchases, we may use Google Ads enhanced conversions. When an eligible purchase occurs, information you provided during checkout, such as your billing email address, may be used for conversion measurement. Before that information is transmitted for enhanced conversion matching, it is converted using a one-way cryptographic hashing process. Google may use the resulting data to match the purchase with a signed-in Google account or prior advertising interaction, subject to Google’s applicable policies.

Hashing helps protect information during matching but does not make the information anonymous for all purposes. We use this process for advertising measurement, subject to applicable law, our privacy practices, and any choices or permissions required for the relevant processing.

When We Share Information

We may disclose information to service providers and partners that help us operate our business, including payment processors, shipping and freight carriers, fulfillment providers, website hosting and maintenance vendors, customer support providers, analytics providers, and advertising measurement providers. These parties may receive information reasonably necessary to provide the relevant service.

We may also share information with business partners in connection with a specific offering or service, where permitted and appropriately disclosed. We do not sell, rent, or lease customer contact lists as a standalone product. However, some advertising-related disclosures may be classified as a “sale,” “sharing,” or “targeted advertising” under certain privacy laws even when no money is exchanged. Where applicable, we will honor legally required requests concerning those activities.

We may disclose information if required by law or legal process, to protect our rights or property, to investigate fraud or security incidents, or in connection with a business reorganization or transfer, subject to applicable requirements.

Data Retention and Security

We retain information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining business and tax records, resolving disputes, supporting warranties, enforcing agreements, and meeting legal obligations. Retention periods vary according to the type of information and applicable requirements.

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, use, alteration, and disclosure. No website or method of transmitting or storing information can be guaranteed completely secure.

Your Privacy Choices and Rights

You can unsubscribe from promotional email messages, manage cookies through your browser, and contact us to ask questions about how we handle your information.

Depending on your state of residence and whether the relevant privacy law applies to our business, you may have rights to request access to or deletion or correction of personal information, obtain a copy of certain information, or opt out of certain advertising-related disclosures or uses. Some requests may be subject to verification and legal exceptions. To submit a privacy-related request, contact us using the details below and describe the request. We will review it in accordance with applicable law.

Children’s Privacy

Our website is intended for adults purchasing equipment and related products. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us so we can review the matter.

Third-Party Websites

Our website may link to websites or services operated by third parties. We are not responsible for their privacy practices. Please review their privacy policies before providing information to them.

Changes to This Privacy Policy

We may update this Privacy Policy as our services, technologies, or legal obligations change. We will post the updated policy on this page and revise the effective date above. Where legally required, we will provide additional notice.

Contact Us

If you have questions about this Privacy Policy, wish to unsubscribe from marketing, or want to submit a privacy-related request, please contact:

Centex Group Inc. / Victory Tractor Implements
27 W. Anapamu St. #255
Santa Barbara, CA 93101
Customer service email: info@etractorimplements.com
Customer service phone: (562) 534-8182